“Why is that guy’s story always better than mine?” Ever had this feeling? When I introspect my work, a true comparison between my work and others that inspires me reveals the truth. Those who inspire me have the ability to build unique perspectives. Building unique perspectives is built by taking the strength of your unique […]
Will you trust a marketer or your friend? Moving your product selling from early adopters to early majority, customers require you to show proof of happy customers or proof of impact. Early and the late majority customers look for validation and proof of what your product can do for them. Customer testimonials is proof. It’s […]
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Forms of life automation
Do you know what you are doing at 3.00 pm today? Probably yes. Do you know what you would be doing at 3.00 pm 2 months from now? I make sure, I do. That brings me to discuss, “Can life be automated?” Not always, but most of the times. Truly speaking, surprises, accidents, contingencies, unpredictable […]
“I like this. I like that.” How will I know which one will work? I have already shared a 4-column exercise. That gives you a list of passions that you could explore by prioritization. Now, with the 7-30-100 day test, you will know if you are really cut out for it, and if it is […]
Just like the First lady, the first marketer is the founder. I have seen so many founders use the pretext that putting good delegation skills to use. And they ask the solo marketer to come up with the story out of the blue. That won’t work. You had the vision that you will make it […]
“Woh hein naa.” Let me reach out to her. She can solve it for me. If you are one of those people who is famous helper on the floor, then…picture this. People come to you for tough questions. People know you are always there on the team to solve problems. People know you have all […]
Can you afford to have a partner in crime? With all your earnest efforts and intentions, you fail. It has happened to me more than once. Right from convincing my parents, letting me do unconventional deeds to impressing my boss … I always succeeded with my partner in crime. As a kid, my partner in […]
If you think advertisers are foolish to spend millions on ads… think again! They are smart. They know what you don’t know. The science behind visualization. Have you ever created a Vision Board? If you are still wondering, “Do Vision Boards really work?”. Read further. When you are driving you see a jewelry ad on […]
Have you followed the rule of posting consistently everyday but do not see any change? Were you told that by posting consistently, you will see higher engagement or more followership? And you did it but haven’t seen any results? That’s because that rule is told to you incomplete. There are two more things that you […]
It’s not that simple nor is it that complex. Repurposing a blog can’t be a mindless job. The repurposed assets should help you deliver results. In other words, help you achieve your marketing goals. If you choose to repurpose a blog into different assets, they should be consumable, engaging, and converting. Typically, a blog article […]